LIDS NFL Pro Bowl and Super Bowl Digital Assets
Digital assets created to promote officially licensed NFL Pro Bowl gear sold by LIDS.
Also below are digital signage created for display at malls around Atlanta during Super Bowl LIII.
LIDS NFL Pro Bowl and Super Bowl Digital Assets
Digital assets created to promote officially licensed NFL Pro Bowl gear sold by LIDS.
Also below are digital signage created for display at malls around Atlanta during Super Bowl LIII.
LIDS 2018 Campaigns
Top: Get Fitted Campaign - The idea of this campaign was to drive foot traffic in-store. The customer would visit the store to get fitted for a hat, receive a free t-shirt and entered into a contest to win a cash prize.
Designs include: mall tripper graphics, store front window graphics, staff passes and giveaways.
Below: A separate campaign titled 'How Do You Represent' featuring images posted by users on Instagram.
LIDS 2018 Campaigns
Top: Get Fitted Campaign - The idea of this campaign was to drive foot traffic in-store. The customer would visit the store to get fitted for a hat, receive a free t-shirt and entered into a contest to win a cash prize.
Designs include: mall tripper graphics, store front window graphics, staff passes and giveaways.
Below: A separate campaign titled 'How Do You Represent' featuring images posted by users on Instagram.
Skills
Art direction, package design, brand identity, photo and glamour retouching, color correction, flexographic and digital print production, pre-press file layout, magazine and catalog layout, PANTONE color matching, press approvals, video editing, photography, 3D printing, trade show graphics, retail graphics and website design
Software
Adobe Creative Suite - Photoshop / Illustrator / InDesign / Premiere / After Effects, Google SketchUp, Salesforce Marketing Cloud, Sharepoint, Slack, Mac & Windows platforms
Education
Indiana University | Bloomington, IN
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Bachelor of Fine Arts in Graphic Design
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Minor in Art History
Work Experience
LIDS | Senior Digital Designer | May 2018 - Current | www.lids.com
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Create and design digital assets and advertising including email, social graphics, landing pages and web banners for desktop, mobile and tablet platforms
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Produce work in a fast-paced environment meeting deadlines and expectations for quality, creativity and accuracy on a daily basis
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Take on overflow projects for physical event graphics, signage, and print materials as needed
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Utilize Salesforce Marketing Cloud to prepare email images and html coding for automated email sends
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Develop disruptive designs that adhere to brand guidelines and translate into integrated solutions for web, mobile and digital promotional marketing initiatives
Australian Gold | Senior Graphic Designer | 2012 - May 2018 | www.agindoor.com
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Creative direction and design for all packaging, marketing material and collateral for Australian Gold, JWOWW and various private label brands
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Perform website, label copy and documentation updates to coincide with the constantly changing indoor tanning market, brand standards and legal requirements
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Regularly present inspiration boards, design mockups and fully rendered artwork according to brand standards for brand manager approval
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Create monthly magazine advertisements, web e-blasts and newsletters for marketing and promotional use
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Effectively meet deadlines in a fast paced work environment while managing multiple projects simultaneously across a number of brands
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Collaborate with interior and exterior clients on a wide range of projects for costing, printing, sourcing and design work
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Provide education and training to a number of co-workers and interns
Australian Gold | Graphic Designer | 2011 - 2012
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Creative direction and design for all packaging, marketing material and collateral for California Tan and various private label brands
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Layout and creation of production files according to brand standards and copy requirements
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Create trade show layout concepts including scale drawings and 3D rendered booth images showing furniture layout and banner placement
Helios, LLC | Graphic Designer | 2009 - 2011 | www.gohelios.com
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Designed postcard & email templates to be utilized by clients for mass marketing purposes
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Created the website interface for an eblast marketing and postcard distribution site named HeliosPrint
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Designed monthly magazine advertisements promoting Helios software updates and releases
Training / Inspiration
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SXSW - South By Southwest Conference | Austin, TX | 2017
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Photoshop World | Las Vegas, NV | 2015