LIDS NFL Pro Bowl and Super Bowl Digital Assets
Digital assets created to promote officially licensed NFL Pro Bowl gear sold by LIDS.
Also below are digital signage created for display at malls around Atlanta during Super Bowl LIII.
LIDS NFL Pro Bowl and Super Bowl Digital Assets
Digital assets created to promote officially licensed NFL Pro Bowl gear sold by LIDS.
Also below are digital signage created for display at malls around Atlanta during Super Bowl LIII.
LIDS 2018 Campaigns
Top: Get Fitted Campaign - The idea of this campaign was to drive foot traffic in-store. The customer would visit the store to get fitted for a hat, receive a free t-shirt and entered into a contest to win a cash prize.
Designs include: mall tripper graphics, store front window graphics, staff passes and giveaways.
Below: A separate campaign titled 'How Do You Represent' featuring images posted by users on Instagram.
LIDS 2018 Campaigns
Top: Get Fitted Campaign - The idea of this campaign was to drive foot traffic in-store. The customer would visit the store to get fitted for a hat, receive a free t-shirt and entered into a contest to win a cash prize.
Designs include: mall tripper graphics, store front window graphics, staff passes and giveaways.
Below: A separate campaign titled 'How Do You Represent' featuring images posted by users on Instagram.
Australian Gold 2018 Outback Collection
Shown here is the 2018 Australian Gold Outback Collection I created featuring two products.
With these being called an outback collection I decided to use Australia and the four elements as inspiration. In this case it would be Earth and Water.
Making Waves is a relaxing DHA bronzer that was inspired by the Water element. Ocean waves, palm trees and a relaxing long board surfer all adorn the front of the packaging.
Wandering Sol is a carefree natural bronzer that was inspired by the Earth element. This one is all about traveling to your favorite destination and in this case would be Australia. The red desert sands cover the bottom half while the outline of Australia is represented in the middle. Travel icons are scattered throughout the middle and passport travel stamps take up the top half.
Also shown are the ad campaigns for each as well as the production files and web banner used on our website.
