LIDS NFL Pro Bowl and Super Bowl Digital Assets
Digital assets created to promote officially licensed NFL Pro Bowl gear sold by LIDS.
Also below are digital signage created for display at malls around Atlanta during Super Bowl LIII.
LIDS NFL Pro Bowl and Super Bowl Digital Assets
Digital assets created to promote officially licensed NFL Pro Bowl gear sold by LIDS.
Also below are digital signage created for display at malls around Atlanta during Super Bowl LIII.
LIDS 2018 Campaigns
Top: Get Fitted Campaign - The idea of this campaign was to drive foot traffic in-store. The customer would visit the store to get fitted for a hat, receive a free t-shirt and entered into a contest to win a cash prize.
Designs include: mall tripper graphics, store front window graphics, staff passes and giveaways.
Below: A separate campaign titled 'How Do You Represent' featuring images posted by users on Instagram.
LIDS 2018 Campaigns
Top: Get Fitted Campaign - The idea of this campaign was to drive foot traffic in-store. The customer would visit the store to get fitted for a hat, receive a free t-shirt and entered into a contest to win a cash prize.
Designs include: mall tripper graphics, store front window graphics, staff passes and giveaways.
Below: A separate campaign titled 'How Do You Represent' featuring images posted by users on Instagram.
LIDS 2018 MLB All-Star Game
Shown here are digital assets created for the release of the 2018 MLB All-Star Game headwear collection. Each hat was photographed individually, pen tooled out in Photoshop and then placed into position. While we normally show the hats straight on or at an angle I chose to photograph the hats from above to highlight the pinwheel-like design.
Once the initial concept was approved, I then designed all of the other assets in various sizes. Below you can see all of the different sizes that need to be built including website carousel banners (sized for mobile, tablet and desktop), email and social platforms.
Date: 2018
Role: Designer, Photographer
Category: Digital, Photoshop, Retouching, Email, Social Media, Web Banners




