LIDS NFL Pro Bowl and Super Bowl Digital Assets
Digital assets created to promote officially licensed NFL Pro Bowl gear sold by LIDS.
Also below are digital signage created for display at malls around Atlanta during Super Bowl LIII.
LIDS NFL Pro Bowl and Super Bowl Digital Assets
Digital assets created to promote officially licensed NFL Pro Bowl gear sold by LIDS.
Also below are digital signage created for display at malls around Atlanta during Super Bowl LIII.
LIDS 2018 Campaigns
Top: Get Fitted Campaign - The idea of this campaign was to drive foot traffic in-store. The customer would visit the store to get fitted for a hat, receive a free t-shirt and entered into a contest to win a cash prize.
Designs include: mall tripper graphics, store front window graphics, staff passes and giveaways.
Below: A separate campaign titled 'How Do You Represent' featuring images posted by users on Instagram.
LIDS 2018 Campaigns
Top: Get Fitted Campaign - The idea of this campaign was to drive foot traffic in-store. The customer would visit the store to get fitted for a hat, receive a free t-shirt and entered into a contest to win a cash prize.
Designs include: mall tripper graphics, store front window graphics, staff passes and giveaways.
Below: A separate campaign titled 'How Do You Represent' featuring images posted by users on Instagram.
LIDS Represent Digital Signage - Las Vegas, NV
In Fall 2018 I was tasked with creating digital signage for our 2018 Represent Campaign that was going to be displayed at the Fashion Show Mall in Las Vegas, NV. For these short advertisements I wanted to create the illusion of the jerseys and headwear appearing out from behind the smoke as it filled the screen. I was able to achieve this with the use of Adobe Premiere and After Effect. The videos below are mirrored because they were shown on both sides of the columns you'll see below in the still images.
Date: Fall 2018
Role: Designer
Category: Digital, Premiere,
After Effects, Video





