LIDS NFL Pro Bowl and Super Bowl Digital Assets
Digital assets created to promote officially licensed NFL Pro Bowl gear sold by LIDS.
Also below are digital signage created for display at malls around Atlanta during Super Bowl LIII.
LIDS NFL Pro Bowl and Super Bowl Digital Assets
Digital assets created to promote officially licensed NFL Pro Bowl gear sold by LIDS.
Also below are digital signage created for display at malls around Atlanta during Super Bowl LIII.
LIDS 2018 Campaigns
Top: Get Fitted Campaign - The idea of this campaign was to drive foot traffic in-store. The customer would visit the store to get fitted for a hat, receive a free t-shirt and entered into a contest to win a cash prize.
Designs include: mall tripper graphics, store front window graphics, staff passes and giveaways.
Below: A separate campaign titled 'How Do You Represent' featuring images posted by users on Instagram.
LIDS 2018 Campaigns
Top: Get Fitted Campaign - The idea of this campaign was to drive foot traffic in-store. The customer would visit the store to get fitted for a hat, receive a free t-shirt and entered into a contest to win a cash prize.
Designs include: mall tripper graphics, store front window graphics, staff passes and giveaways.
Below: A separate campaign titled 'How Do You Represent' featuring images posted by users on Instagram.
Australian Gold Hemp Nation Design Refresh
For the 2018 release of Hemp Nation I was tasked with giving the products a design refresh. This included our 18oz moisturizer bottles and 8oz body wash tubes.
Updates include:
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The 'Hemp Nation' product name used to run horizontally across the bottles. The name is now larger and runs vertically up the side making it stand out more and easier to read as you're walking past the shelf.
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I've removed one spot color from the labels narrowing down the amount of colors to 3. This has saved us a lot of money per label on production costs.
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With feedback from our customers we have gone back to using our original Australian Gold Koala logo instead of the circle AG logo. This is instantly recognizable to our customers.
