LIDS NFL Pro Bowl and Super Bowl Digital Assets
Digital assets created to promote officially licensed NFL Pro Bowl gear sold by LIDS.
Also below are digital signage created for display at malls around Atlanta during Super Bowl LIII.
LIDS NFL Pro Bowl and Super Bowl Digital Assets
Digital assets created to promote officially licensed NFL Pro Bowl gear sold by LIDS.
Also below are digital signage created for display at malls around Atlanta during Super Bowl LIII.
LIDS 2018 Campaigns
Top: Get Fitted Campaign - The idea of this campaign was to drive foot traffic in-store. The customer would visit the store to get fitted for a hat, receive a free t-shirt and entered into a contest to win a cash prize.
Designs include: mall tripper graphics, store front window graphics, staff passes and giveaways.
Below: A separate campaign titled 'How Do You Represent' featuring images posted by users on Instagram.
LIDS 2018 Campaigns
Top: Get Fitted Campaign - The idea of this campaign was to drive foot traffic in-store. The customer would visit the store to get fitted for a hat, receive a free t-shirt and entered into a contest to win a cash prize.
Designs include: mall tripper graphics, store front window graphics, staff passes and giveaways.
Below: A separate campaign titled 'How Do You Represent' featuring images posted by users on Instagram.
Retail POP Countertop Displays / Pop-up Banners / Posters
Shown here are countertop product displays I've conceptualized and brought to market over the years for various brands.
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California Tan Expose Lip Balm - This display mimics the full size 8.5oz indoor tanning lotion bottle with it's subtle design, soft pink colors and black background.
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California Tan Lip Balm - This display was created to hold 144 lip balm packets. This display uses the minimal clinical design choice used that year for California Tan Sunless products.
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Australian Gold G Gentlemen - This display consists of a plastic base that holds 4 full size tubes and a full color cardboard back. The graphics feature our sophisticated G Gentlemen glamour for that year.
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Australian Gold pop-up banners designed for use at trade shows and promotional events. They feature glamour retouched by me as well the AG branding for that year.
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Each year I create 1-2 posters per brand for promotional use and giveaways for salons. These are created at 36"x24" and are press checked for color and copy accuracy.
