LIDS NFL Pro Bowl and Super Bowl Digital Assets
Digital assets created to promote officially licensed NFL Pro Bowl gear sold by LIDS.
Also below are digital signage created for display at malls around Atlanta during Super Bowl LIII.
LIDS NFL Pro Bowl and Super Bowl Digital Assets
Digital assets created to promote officially licensed NFL Pro Bowl gear sold by LIDS.
Also below are digital signage created for display at malls around Atlanta during Super Bowl LIII.
LIDS 2018 Campaigns
Top: Get Fitted Campaign - The idea of this campaign was to drive foot traffic in-store. The customer would visit the store to get fitted for a hat, receive a free t-shirt and entered into a contest to win a cash prize.
Designs include: mall tripper graphics, store front window graphics, staff passes and giveaways.
Below: A separate campaign titled 'How Do You Represent' featuring images posted by users on Instagram.
LIDS 2018 Campaigns
Top: Get Fitted Campaign - The idea of this campaign was to drive foot traffic in-store. The customer would visit the store to get fitted for a hat, receive a free t-shirt and entered into a contest to win a cash prize.
Designs include: mall tripper graphics, store front window graphics, staff passes and giveaways.
Below: A separate campaign titled 'How Do You Represent' featuring images posted by users on Instagram.


Australian Gold Premium Collection
Shown here are Australian Gold 10oz indoor tanning lotions created for our Premium Collection line. These are 370° pressure sensitive labels with a metallic stock.
Nude Awakening (2015) features a warm red wine to champagne colored gradient on metallic stock, tactile doming in the product name and a gold rhinestone cap
Guilty Pleasure (2018) features gold and pink metallic foil background, tactile domed name and a black rhinestone cap
Bronze Elements (2017) was created to resemble crumpled tin foil and also features a tactile domed name and black rhinestone cap (see production file below)
Also shown are 15ml sample packettes that I create to accompany every product that is made. These are always printed at a different vendor separate from the tubes and bottles so color matching is a very important part of the process.
