LIDS NFL Pro Bowl and Super Bowl Digital Assets
Digital assets created to promote officially licensed NFL Pro Bowl gear sold by LIDS.
Also below are digital signage created for display at malls around Atlanta during Super Bowl LIII.
LIDS NFL Pro Bowl and Super Bowl Digital Assets
Digital assets created to promote officially licensed NFL Pro Bowl gear sold by LIDS.
Also below are digital signage created for display at malls around Atlanta during Super Bowl LIII.
LIDS 2018 Campaigns
Top: Get Fitted Campaign - The idea of this campaign was to drive foot traffic in-store. The customer would visit the store to get fitted for a hat, receive a free t-shirt and entered into a contest to win a cash prize.
Designs include: mall tripper graphics, store front window graphics, staff passes and giveaways.
Below: A separate campaign titled 'How Do You Represent' featuring images posted by users on Instagram.
LIDS 2018 Campaigns
Top: Get Fitted Campaign - The idea of this campaign was to drive foot traffic in-store. The customer would visit the store to get fitted for a hat, receive a free t-shirt and entered into a contest to win a cash prize.
Designs include: mall tripper graphics, store front window graphics, staff passes and giveaways.
Below: A separate campaign titled 'How Do You Represent' featuring images posted by users on Instagram.
Australian Gold 2018 Brand Identity
Each year at Australian Gold I was tasked with designing new brand identity while not straying too far from what we used the previous year. In 2018 I combined natural beach items such driftwood, ocean water and sand. Australian Gold uses a lot of natural ingredients in our lotions so I felt like that was very fitting. These three items are synonymous with our branding and our recognizable by our customers.
Items shown:
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11"x17" doubled sided Product Chart showing all current and past products along with descriptions of each
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Powerpoint Slides / Desktop Wallpaper
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A few pages taken from the 2018 Australian Gold Product Guide
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Web Banners
Date: 2018
Role: Design, Layout
Category: Digital, Photoshop, Brand Identity, Print
